Privacy Policy

At Egg Farmers of Canada (“EFC”), we are committed to protecting your privacy and maintaining a policy of transparency regarding how we collect, use, and disclose your personal information. This Privacy Policy informs you of EFC’s practices concerning the collection, use, and disclosure of personal information provided through our website, eggs.ca (“Our Website”), and the EggTimer App on Android and iOS platforms (“The EggTimer App”).

This policy does not apply to information collected by means other than Our Website or The EggTimer App, to information provided through the members-only egg producers section of Our Website, or to employee personal information held by EFC.

Personal Information

For the purposes of this Privacy Policy, “personal information” refers to any information about an identifiable individual, excluding name, title, business address, or telephone number of a person when that person is acting for another organization or enterprise.

What Personal Information We Collect

The personal information we may collect includes, but is not limited to:

• Contact information: name, street address, city, province, postal code, email address, and telephone number.
• Demographic information: age, birth date, occupation, lifestyle, household information, and egg-related or other consumption habits.
• Use and Preference information: information related to the use of Our Website or The EggTimer App and their contents, which may indicate areas of preference or interest

We may use cookies or other tracking technologies (see the section below).

How We Use Your Personal Information

Your personal information will be used for the purposes for which it was provided. These purposes may include:

• Sending you information or materials such as newsletters, updates, recipe books, health and nutrition tips, and educational materials by email or post, with your express consent in accordance with Canada’s Anti-Spam Legislation (CASL).
• Understanding egg-related consumption habits and educational/informational materials.
• Helping us to understand your interests and how we may ensure that you are provided with the most relevant information and services we offer.
• Improving the use and accessibility of Our Website and The EggTimer App.

Personal information provided through contests or sweepstakes entries may be shared with EFC’s marketing and promotions agency solely for contest administration and to generate aggregate research about egg-related consumption habits.

We do not knowingly collect the personal information of minors (persons under the age of 14, or an older age in accordance with the laws of the person’s province of residence) without the consent of a parent or guardian. Please contact us through the link provided below if you are aware of our having collected the personal information of a person under the age of 14.

Cookies and Tracking Technologies

Our Website and The EggTimer App use cookies and similar tracking technologies to improve your browsing and user experience, analyze website traffic, and support our advertising efforts. A cookie is a small data file placed on your device when you visit a website.

We use the following types of cookies and technologies:

• Analytics cookies: We use Google Analytics to understand how visitors interact with Our Website. Google Analytics collects information such as pages visited, time spent on site, and referring websites. This information is aggregated and used to improve our content and user experience. We may use other commercially available analytical tools from time to time that use cookie technologies in a similar manner.
• Advertising and retargeting cookies: We use Google Ads remarketing tags to show relevant advertisements to previous visitors of Our Website on third-party platforms, including YouTube and websites within the Google Display Network. These cookies allow Google and its partners to serve ads based on your past visits and use. We may also use other commercial available tags in addition to Google Ads for similar purposes.

Your choices: When you first visit Our Website, you will be presented with a cookie consent tool that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the privacy tab at the bottom of the screen.

You can also opt out of Google’s use of cookies for advertising by visiting Google Ads Settings. You can opt out of third-party advertising cookies more broadly by visiting the Network Advertising Initiative opt-out page.

For more information about how Google uses data from sites that use its services, visit How Google uses information from sites or apps that use our services.

Online Behavioural Advertising

We participate in online behavioural advertising (also known as interest-based advertising or retargeting). This means that after you visit Our Website, you may see EFC advertisements on third-party websites and platforms, including YouTube and websites within the Google Display Network. These ads are served by Google based on your previous visits to eggs.ca, using cookies or similar technologies. Other providers may offer similar interest-based advertising.

We do not use retargeting to serve ads based on visits to health- or nutrition-related pages on Our Website.

You can opt out of retargeting at any time using the methods described in the Cookies and Tracking Technologies section above.

Third-Party Service Providers

We may share your personal information with trusted third-party service providers and agencies to help us operate Our Website, improve our services, and communicate with you. These include providers of:

• website hosting and maintenance
• email marketing services
• data analytics (including Google Analytics)
• advertising and remarketing services (including Google Ads)
• contest and sweepstakes administration

These third parties are contractually obligated to protect your information and use it only for the purposes we specify, in compliance with applicable privacy laws.

Third-party vendors, including Google, use cookies to serve ads based on your prior visits to Our Website. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your browsing activity. For more information, see our Cookies and Tracking Technologies section above.

Cross-Border Data Processing

Some of our third-party service providers, including our analytics and advertising technology providers, may process personal information in jurisdictions outside of Canada, including the United States. When your personal information is processed outside of Canada, it may be subject to the laws of that jurisdiction, including laws that may permit access by government authorities. We take reasonable steps to ensure that our service providers protect your personal information through contractual and other appropriate safeguards.

Disclosure of Your Personal Information

We do not sell, license, trade, or rent your personal information to third parties.

We may share personal information provided through contests or sweepstakes with EFC’s marketing and promotions agency for administration purposes. The agency is prohibited from using this information for any purpose other than contest administration and must protect the personal information they receive from EFC.

If you are a contest or sweepstakes winner, a limited amount of your information (e.g., first name, city, and province of residence) may be posted on Our Website, but only after receiving your explicit consent.

EFC may also disclose personal information if required to do so by law, regulation, court order, or other legal processes, or to protect the rights, privacy or safety of others, or to meet legal, regulatory, security and processing requirements.

Knowledge and Consent

We collect personal information only with your consent. Consent for the use or disclosure of personal information will generally be sought at the time of collection, or in some cases after collection but before its use.

The type of consent (express or implied) sought will depend on the sensitivity of the information and your reasonable expectations.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice by contacting us.

How We Protect Your Personal Information

EFC takes commercially reasonable steps to protect personal information against loss, unauthorized access, and disclosure. This protection applies to both electronic and physical formats. Access to personal information is restricted to selected employees or representatives, and security measures such as firewalls and access control procedures are employed.

Data Breach Response Plan

In the event of a data breach that poses a real risk of significant harm, we will notify affected individuals and the appropriate authorities as required under the Personal Information Protection and Electronic Documents Act (PIPEDA). EFC does not collect sensitive financial information or passwords. We do not intentionally collect sensitive health-related information and limit our collection of health-related information to general nutrition and lifestyle preferences.

Retention of Personal Information

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected and to comply with applicable laws. For example:

• Contest or sweepstakes entries are retained for the duration of the contest and any period required to generate aggregate research.
• Information provided when requesting materials is retained only as long as needed to fulfill your request.

Once the information is no longer required, we securely destroy or anonymize it.

Accessing and Updating Personal Information

Upon request, we will make reasonable efforts to provide access to the personal information we hold about you, except in certain limited circumstances (e.g., where disclosure may affect the privacy of others or where we are prohibited from sharing information for legal reasons).

You may update or correct your personal information by contacting us.

Complaints

If you believe that we have failed to comply with this Privacy Policy or Canadian privacy laws, you may submit a complaint to us using the contact details provided below.

Third-Party Links

Our Website and The EggTimer App may contain links to third-party websites. We are not responsible for the privacy practices of these third-party sites, and we recommend reviewing their privacy policies before providing any personal information.

Changes to this Privacy Policy

EFC reserves the right to modify this Privacy Policy at any time without notice. The Privacy Policy in effect at the time of any visit to Our Website will govern the handling of your personal information during that visit.

Contact Us

If you have any questions, would like to request the deletion of your personal information, or have any concerns regarding this Privacy Policy, please contact us at:

E-mail:	Please fill out the online contact form for us to delete your personal information, or for any of the other reasons indicated above, you may contact us at the addresses below.
Mail:	Egg Farmers of Canada Attn. Chief Privacy Officer 21 Florence Street Ottawa, Ontario K2P 0W6
Telephone:	(613) 238-2514
Fax:	(613) 238-1967

Egg Farmers of Canada is the trade name for Canadian Egg Marketing Agency, which was established December 15, 1972 under the Farm Products Agencies Act.